To promote healthier lifestyles and encourage children and families to be more active outdoors, NUVO Family initiated the “Yuk Main di Luar” campaign, aimed at supporting children’s health and development through outdoor play activities.
The program was carried out through a roadshow to several elementary schools and a Big Bang event in four cities: South Tangerang, Bandung, Solo, and Makassar. Activities included Senam NUVO, NUVO Bercerita, Extracurricular Performances, and various obstacle and recreational games through the NUVO Challenge and Fun Games.
The campaign also engaged 500 parents each city in a Parenting Seminar titled “Lawan Brainrot, Yuk Main Di Luar”.
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Courtinuum was entrusted to manage the end-to-end execution of the event, covering preparation, production, talent coordination, creative development, manpower, and overall event management. Through strong teamwork and a structured process, Courtinuum successfully delivered the program across all cities.